Banking Assignment Example | Topics and Well Written Essays - 1250 words

Banking - Assignment Example Consumer banking is reported as an alternative in the banking sector and investment platform that many investors consider as an option. The article reports consumer credit as a viable investment due to the increasing number of borrowers that seek money for different reasons. The report also indicates $880 billion as part of the revolving consumer debt currently accumulated by the population. The most interesting aspect of the development is that many people are willing to obtain debt and pay back at very high interest rates with a n average of 15%. Considering the loss rates registered by these kind of facilities and the level of losses involved are very low as at 2.52% in relation to JP Morgan Chase. Banks consider this a very lucrative opportunity and has taken deep into consumer credit. The advantage that the banks have over the other investors is that they obtain savings from masses that they use for the development of the finances necessary for investing into consumer credit. Consumer credit facilities stem in many forms as credit or debit cards, credit facilities for purchase of goods among others. The banks benefit more due to their level of interest earned compared to the interest paid to the owners of the savings. Kopp, Carol . "Plot Your Escape From the Big Fees of Big Banks." DailyFinance.com., 24 June 2014. Web. 28 Oct. 2014. . Carol Kopp explains more on how to escape the huge fees charged by big banks on the different transactions and accounts opened by customers. Basic banking services in major banks in the American financial sense. Escaping these banks would help on save more of their money. The hiking of the fees in huge banks has is known to have originated from the 2008 financial crisis from which many banks suffered losses. These banks especially the big ones hiked fees and basic charges on the simple banking

Causes of Lung Cancer Essay Example | Topics and Well Written Essays - 1250 words

Causes of Lung Cancer - Essay Example Dr. Oscar Auerbach and his colleagues conducted research (stretched over eight years) to investigate the link between lung cancer and smoking. 1500 male and female patients of lung cancer were studied and 100,000 slides of lung tissues were taken from their bodies. The degree of cancer cells was more in patients who were smokers as compared to those who were not. The research’s findings were that the degree of cell damage was directly related to the number of cigarettes smoked per day. Dr. Auerbach’s researched data contributed to the Surgeon General’s report which was published in 1964 (Adams). After that time period, it was very common to associate lung cancer with smoking. Causes Studies targeted at deriving a relationship between cigarettes and lung cancer started in 1948 at Washington University’s School of Medicine and a student named Ernst Wynder tried connecting the dots. He did research in 1950 that involved 649 lung cancer patients and 600 contro ls. Wynder discovered that the rate of lung cancer was 40 times higher in smokers than in nonsmokers. Richard Doll was a British scientist who discovered (in the same year) evidence supporting the causal relationship between smoking and lung cancer. Doll researched on physicians, both who smoked and did not smoke and waited for years to see if any of them developed lung cancer. Undoubtedly the ones who did develop lung cancer were smokers (Johnson). There were a total of 158,900 deaths in the USA in 1999 because of lung cancer and this figure included men and women both. The death toll for lung cancer patients in 1999 world over was 1 billion. But lung cancer was not this common in the 1800s and it was rare. In 1929, a German physician named Fritz Lickint pointed out in his report that lung cancer patients were majorly smokers and he was so disturbed by his findings that he started an anti-tobacco movement in Germany to discourage smoking (Witschi). Before 1996, studies on causes of lung cancer-derived a relationship between lung cancer and smoking but the causes of lung cancer were not narrowed down to the cellular level. In 1996, Dr. Moonshong Tang and Dr. Gerd Pfeiffer explained how smoking affects cells and causes cancer. Both the doctors explained that cigarettes contain a chemical called benzopyrene and it damages p53, a protein found in lung cells. This protein is exactly the same as the protein found in lung cancer patients. The function of p53 is that it controls the abnormal growth of cells which can result in tumors. Benzopyrene damages p53 and the abnormal growth of cells cannot be controlled because of this (Adams). Specialists have worked on deriving a causal relationship between smoking and lung cancer. But epidemiological research has been done predominantly for deriving this relationship. Under epidemiological research, subjects are given the freedom of self-reporting their smoking habits and they do not have good memories as a result of which facts are under- or overstated. Smoking can cause other types of cancer as well: such as nasal cavity cancer, liver cancer, and stomach cancer. Lung cancer can be caused by all forms of smoking such as cigarettes, cigars, pipes or bidis (tobacco wrapped in a plant). When we say smoking causes cancer people generally assume that we are referring to active smoking. This is not plausible as lung cancer is also caused by passive smoking (Connie Henke Yarbro).

Gates of Fire Essay Example for Free

Gates of Fire Essay Why I chose this book: I have no particular reason why I chose this book. While searching through the commandant’s new reading list, the title of the book stood out to me. It did not seam like a boring documentary or and endless biography that goes on and on but rather an interesting read that would keep me interested. When I went to go check it out from training I read the summary on the back of the book and was immediately intrigued about the storyline. I like the adventure and thrill of the Spartans as well as reading about war battles. Give a brief description about this book: This book is about a legendary Battle of Thermopylae and the Spartan culture. In 480 BC the Persian Empire marched with a force of two million men against Greece. In Greeces defense a small army of 2,500 Greek soldiers marched out in an attempt to slow the Persian advance. 300 Spartans were among this squadron, willing to fight to the death for their homeland. The two armies crashed at the narrow pass of Thermopylae. For six days the small force held off the entire Persian army, inflicting an estimated 20,000 casualties on the enemy. On the seventh day the main Greek force withdrew. The remaining Spartan force and a small number of Thespians stayed giving their comrades time for escape. The residual Greek forces fought heroically to the death. The slowed Persian advance gave Greek forces added time to muster men and eventually repel the invasion. The author depicts the story from a Spartan soldiers squire (armor bearer) point of view. The armor bearer, Xeo, tells his life story from his youth as an outcast to his acceptation into the Spartan military. Through the eyes of Xeo, the author tells of an armor bearers duties, soldiers thoughts and attitudes, Spartas military training, and Spartas military based culture. While he tells that Sparta is a cruel and brutal military society he also tells of the beauty and love that the civilization also possesses. Tactical lessons learned from this book: Some of the tactical leassons I learned from this book come from the battle at Thermopylae. Some of the tactics that interestead me, even back in those days, is when the Spartan army first arived at Themopylae. They scouted the area to see it they could possibly be flanked by the opposing army. They rounded up all of the random people that were not part of the battle so that their opposition could not use them for land navigation. The Spartans even burnned all the fields of crops so that their foe could not use the crops for rations. It is clear to me that fighting a battle is not all about who is the better fighter. I learned that witts and logistics are key elements for victory. Leadership lessons learned from this book: One of the leadership lessons that could be learned from this book involves courage. On multiple occasions in the book the leadership tries to instill in their men the philosophy that training for war has little to do with strengthening the war fighter physically but rather to toughen the mind. Polynikes also had the men realize that any army can win a battle with its legs still under it, it is when all strength has fled and the men must produce victory on will alone. I learned that if I want my Marines to be the best, I have to expect the best as well as adopt this mentality so that I may lead by example. How can the lessons learned be used today: The spartans trained to achieve victory while face whith constant adversity. Today the younger generation has adopted the attitude of, if it can’t be done with a reassonable amount of effort, then it can’t be done and they give up. We as leaders can learn from the spartans will to push through anything against all odds. So, by pushing our Marines until they give up and then pushing them more with expectaions of exelence can be a useful tool in teaching our Marines that they can jump over the wall instead of running into it. I would or would not recommend this book to my peers, and why: The author gives interesting facts about Spartan culture, its soldiers, attitudes of religion, and gripping battle scenes. The novel is extremely entertaining and gives a fascinating insight into courage, discipline, love, and war. Based on all of these reason I would recommend this book to anyone who enjoys reading of history or war.

The Anatomy Of A Modern Revolution :: Political Politics

The Anatomy Of A Modern Revolution? A revolution is a general and fundamental change in the political order when the mass of people rejects its government and the way things are run and is the result of failure to introduce gradual form. The people come together and there is a dramatic violent and forceful movement to change the way society is structured. A revolution itself is successful when one political, social and economic system has been replaced with an alternative that will bring about the necessary changes needed to remove the major sources of discontent and to improve life. The first stage of a revolution is the development of a revolutionary situation. It is characterised by increasingly widespread opposition to the existing government, which has lost effective control of the nation. The people then try to attack their government; this attack sometimes involves strikes, assassinations, demonstrations and riots. The government usually responds to these acts with a refusal to grant reform. From this, the accumulated anger inside the people explodes and the result is the overthrow of the old order. This always involves some form of military action in the capital, including taking over government buildings and occupying key transport and communication centres. There is not always only one group wanting to take power but a number of groups with quite different programs usually emerge. When the new government has taken power, it usually introduces policies that are very different from those of the previous government. People are asked to make sacrifices in order to ensure the changes work out. The relationships between classes and groups in society are affected, and a new group seeking dominance for itself usually pushes down a previously dominant class. However, many problems inherited from the previous government limit the extent of its reform. Next may be the most violent phase of the struggle - the consolidation of power. Loyalty to the new government is usually expected and demanded but allies of the old government may attempt to overthrow the new revolutionary government, to reinstate those who used to enjoy power and privilege and to restore the old order totally. The Anatomy Of A Modern Revolution :: Political Politics The Anatomy Of A Modern Revolution? A revolution is a general and fundamental change in the political order when the mass of people rejects its government and the way things are run and is the result of failure to introduce gradual form. The people come together and there is a dramatic violent and forceful movement to change the way society is structured. A revolution itself is successful when one political, social and economic system has been replaced with an alternative that will bring about the necessary changes needed to remove the major sources of discontent and to improve life. The first stage of a revolution is the development of a revolutionary situation. It is characterised by increasingly widespread opposition to the existing government, which has lost effective control of the nation. The people then try to attack their government; this attack sometimes involves strikes, assassinations, demonstrations and riots. The government usually responds to these acts with a refusal to grant reform. From this, the accumulated anger inside the people explodes and the result is the overthrow of the old order. This always involves some form of military action in the capital, including taking over government buildings and occupying key transport and communication centres. There is not always only one group wanting to take power but a number of groups with quite different programs usually emerge. When the new government has taken power, it usually introduces policies that are very different from those of the previous government. People are asked to make sacrifices in order to ensure the changes work out. The relationships between classes and groups in society are affected, and a new group seeking dominance for itself usually pushes down a previously dominant class. However, many problems inherited from the previous government limit the extent of its reform. Next may be the most violent phase of the struggle - the consolidation of power. Loyalty to the new government is usually expected and demanded but allies of the old government may attempt to overthrow the new revolutionary government, to reinstate those who used to enjoy power and privilege and to restore the old order totally.

In The Skin Of A Lion Michael Ondaatje Essay

In the novel, In The Skin Of A Lion Michael Ondaatje anatomizes the relationship between power and language and their effect on oneself establishing a sense of identity. The manipulative language and the complex structure Ondaatje uses explores this idea of power and its inevitable relationship with a sense of identity, which is even further accentuated through use of characterization throughout the novel. Ondaatje shines light on the unheard corners of history to give the disenfranchised migrants a sense of power, which in turn provides them with an enriched sense of self. This is represented in the novel through the migrant workers. Ondaatje expresses this through harsh sensory imagery when describing them, by saying, â€Å"The smell of tar seeps up through the porous body of their clothes. The black of it permanent under their finger nail† This sensory imagery and hyperbole, â€Å"permanent under their finger nails,† allows the reader to empathise with the workers and therefore relate to the harsh conditions in the workplace. In this quote Ondaatje describes the workers through use of impersonal pronouns, â€Å"their†, thus taking away their sense of personal identity. The migrant workers not being allowed to keep their own name further depict lack of identity, seen in quote, â€Å"The labour agent giving them all English Names. Charlie Johnson. Nick Parker.† Enabling the reader to understand the complex effect a person’s identity has when establishing power. Language displays and intricate relationship with power and acquisition of a personal identity. The migrant workers are forced to communicate in English, a language they are not conversant in. â€Å"If they speak in any language other than English, they will be jailed. A rule of the city.† Thus the migrant workers are disempowered thus depriving them of their cultural identity and preventing them from uniting to become a powerful body. Ambrose, on the other hand, is a Canadian that has complete grasp on the English language. He is immediately portrayed as ‘a Jackel, a buying up every field of wealth’ thus representing the gap between the rich and the poor, the native and the foreign and the sense of power that is established through language. The notion of power, and its liaison with identity, is further develop through characterization. Nicholas Temelcoff is a character that shows immense power through his actions, Ondaatje describes him as â€Å"solitary†¦He is burly on the ground and then falls with terrific speed, grace, using the wind to push himself†¦He is a spinner. He links everyone† This description represents Temelcoffs power through his skill and mastery of his trade. Although he may be uneducated, he remains a figure of supreme skill and grace when he is on the bridge. It portrays Temelcoffs heroic nature, which is also an allusion to the ‘Epic of Gilgamesh’ in which the title is derived from. The use of repetition on â€Å"he is† shows Temelcoff’s masculinity and when intermingled with Ondaatje’s poetic prose he is portrayed as a powerful hero of the story. The audience immediately perceives Temelcoff as a hero and thus sympathizes with him and his plight. There are also distinct parallels between these characters and the Epic of Gilgamesh as the novel follows pattern of Legend, also seen in Christopher Vogler’s writing. Their cyclical nature is further accentuated, as certain lines out of Skin of a Lion are the same from Gilgamesh â€Å"these are the days that belong to the moon†. Thus, Ondaatje characterizes Temelcoff to glorify him and the workers, which in turn results in them being given prominence in the novel. This reveals that Temelcoff’s strong sense of identity, which he has established through his trade, has been crucial for his powerful status in the novel. The nonlinear plot structure that Ondaatje uses, portrays Patrick as having more power as the novel progresses, this enables him to establish a stronger sense of identity. In the chapter of ‘the searcher’ it is evident that Patrick is confused with his identity. Represented in the constant shifts in perspective and also the confusion Patrick shows in his life. When in his apartment, Patrick is described as walking, â€Å"Into the empty rooms, gesturing towards the broken things he was trying to assemble, broken glass and crockery.† Ondaatje uses the state of his apartment as a metaphor to describe the chaotic and disarrayed identity of Patrick, which is powerless and confused about who he truly is. An example of self-reflexivity in the novel is when Alice says to Patrick, â€Å"you reach people through metaphors,† this reflects that Ondaatje intentionally uses these metaphors to develop the story and create textual integrity. The fragmented state of Patrick in ‘the searcher’ is contrasted in the chapter ‘Maritime theatre’ where the writing structure is much more linear. This structure reflects that he has found a purpose and knows his objectives, subsequently leading to a heightened sense of identity; Ondaatje also uses the symbol of dynamite to show the power now has over Harris. When Harris asks Patrick, â€Å"What do you want? Who are you? Patrick replies, â€Å"I am Patrick Lewis.† This expresses the sense of identity Patrick has finally gained throughout the novel finally being able to answer the question of who he really was.

Policies, Finance, Global Prevention Initiatives And...

Policies, Finance, Global Prevention Initiatives and Ethical Principles Implementation of the Ryan White CARE Act of 1990 assures, people with human immunodeficiency virus (HIV) and acquired immune deficiency syndrome (AIDS), and their families access to quality treatments (Akukwe, 2001). On July 2010, President Obama announced the National HIV/AIDS Strategy to reduce HIV incidence, optimizing better health outcomes, and to reduce HIV-related instances (Department of Veterans Affairs National HIV/AIDS Strategy Operation Plan, 2011). To accomplish these goals, several national agencies released plans and outlines to emphasize the initial steps to support this decision. â€Å"In the past 15 years, advocates have laid the groundwork on which a rapidly expanding enforcement paradigm has arisen at the intersection of human rights litigation and HIV/AIDS policy† (Meier Yamin, p. 81). These policies have been developing among multiple countries and transforming practice as a global response to HIV/AIDS. There have been numerous funding allocations and boosts for the HIV/AIDS treatment and vaccines. The Global Fund to fight AIDS was set up to disburse worldwide to control the disease. Countries would apply by submitting proposals and the board will approve to the most needed country. The 2010 Budget allocation to the National Advisory Committee was $500,000 (HIV/AIDS budget allocation, 2009). Education and counseling have been the most beneficial factors in the global preventionShow MoreRelatedThe Global Dimensions And The Issues Affecting The Business Environment1915 Words   |  8 Pagespersonal experience, financial availability, and mostly an educational view. Going into business is an idea that many people may have but being educated in the area of business requires understanding of business policy, foundation, marketing, and management. 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India Cements Ltd - An internal environment analysis - Free Essay Example

Sample details Pages: 6 Words: 1946 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? INDIA CEMENTS LIMITED- AN INTERNAL ENVIRONMENT ANALYSIS EXECUTIVE SUMMARY This report analyses how successfully India Cements has been able to leverage its internal environment in order to maintain its No. 1 position in South India. India Cements enjoys a good fraction of the market share of the Indian cement industry. Don’t waste time! Our writers will create an original "India Cements Ltd An internal environment analysis" essay for you Create order The report begins with a brief introduction of the company and its product offerings. It then briefly describes various forces in the internal environment such as Vision and Mission, Value System, Management Structure and Nature, Human Resource, Brand Equity and finally the Performance of the Enterprise. Using financial ratios, the performance of the enterprise has been analysed in the backdrop of the cement industry. The company has been able to perform well despite being in the news lately for the wrong reasons. Although it suffered some shocks which reflected in its stock prices, the company has still been able to perform decently. The vision and mission and the value system of the company are well in sync with each other thus complementing all the activities the company takes up be it the various CSR projects or ownership of the IPL franchisee Chennai Super Kings. The Shareholding pattern of the company shows a strong holding by foreign investors which indicates that there is good confidence in the market for the company. Its HR practices ensure all employees work towards achieving a common goal of creating sustainable value for the company which is in concurrence with the vision of the company. TABLE OF CONTENTS Serial No. Heading Page No. 1 Introduction 4 About India Cements 4 Product Offerings 4 2 Internal Environment 5 Vision and Mission 5 Value System and CSR 5 3 Management Structure and Nature 6 Board of Directors Composition 6 Shareholding Pattern 7 4 Human Resources 7 Recruitment 8 Performance management 8 5 Brand Equity and Image 8 6 Performance of the Enterprise 9 Liquidity Ratios 9 Turnover Ratios 9 7 References 10 LIST OF ILLUSTRATIONS Serial No. Illustration Page No. 1 Board of Directors, Composition 6 2 Shareholding Pattern 7 3 India Cements, Key Financial Ratios 9 4 Indian Cement Industry Aggregate Financial Ratios 10 INTRODUCTION About India Cements India Cements Limited, founded by S. N. N. Sankaralinga Iyer in 1946, is the 3rd largest cement manufacturing company in India. It is currently headed by N. Srinivasan, Vice chairman and managing director. Mahendra Singh Dhoni, the ODI Captain of the Indian Cricket team was appointed as the Vice President of India Cements in 2013. ICL has close to 7 cement manufacturing plants in Southern India catering to South Indian and Maharashtrian markets. The capacity of these plants is around 9 million tons per annum. ICL markets its products under the brands Sankar Cement, Coramandel CementandRaasi Gold. Product Offerings The 53 grade cements offered by the company find application in RCC works; concrete roads; runways; multi storied buildings and bridges. The company also offers blended cements for marine structure and plastering finishing works. It also offers sulphate resisting port land cement under the Sankar SRC for underground structures and basements, foundations and piles; sewage and water treatment plants; fertilizers, chemicals and sugar factories; petrochemical projects and food processing industries and coastal area construction works. Its offerings also include ready mix concrete for large, medium and small construction projects, such as dams, bridges, dams and industrial structures. India Cements Ltd. also ownsIndian Premier LeaguesChennaifranchise,Chennai Super Kings. The idea behind owning an IPL team was promoting their brand, and to providing the company with a corporate image of its own. Currently, its market capitalisation stands at Rs.3,432 crore. It has also reported a standalone sales of Rs. 1,131 crore. Net Profit for the quarter ended Sep 2014 were Rs 7.5 crore. INTERNAL ENVIRONMENT VISION AND MISSION Vision à ¢Ã¢â€š ¬Ã…“To create value on a sustained basis for all stakeholders of India Cements through lofty standards of transparency, accountability and responsibility, innova tion and leadership in cement manufacture.à ¢Ã¢â€š ¬Ã‚  The Vision of India Cements Ltd. shows that the company seeks to create value sustainably for its stakeholders and also be accountable and transparent in their conduct. Mission à ¢Ã¢â€š ¬Ã…“India Cements will strive to remain a leader in the manufacture of cement and establish itself as a preferred supplier of products and services to its clients and enhance the brand value for all stakeholders. As the organisation grows, as a responsible corporate citizen, India Cements shall be sensitive to the welfare and development needs of the society around it.à ¢Ã¢â€š ¬Ã‚  The Mission of the company is in line with its vision of creating value for all stakeholders but it also lays emphasis on being responsive to the needs of the society. This can been seen as one of the highly practised value in the company which has given rise to a lot of CSR projects. VALUE SYSTEM AND CSRs The underlying value that has been a part of India Cements since its inception is that of giving back to the society. It is involved in various community developing initiatives such as ENLIVE under which various skill training programmes are organised for youth and women of target villages and VANI-Value Addition and Necessary Improvement in schools under which various educational institutes are run by the company in collaboration with the government. Apart from these, initiatives like using alternative fuels and reduction of power consumption to protect the environment from damage are also a part of India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ value system. Thus the company believes in going beyond cement manufacturing and orienting its activities in a sustainable and environment community friendly way. MANAGEMENT STRUCTURE AND NATURE Board of Directors Composition The Vice Chairman M.D. Mr. N Srinivasan is the former President of BCCI and the newly elected ICC Chairman. He is also the owner of the IPL fran chisee Chennai Super Kings. He is being investigated in various scams, one of them being betting on IPL cricket matches, where his son-in-law Gurunath Meiyappan has been accused for passing inside information to bookies and has been jailed. Mr. Srinivasan was ordered to resign from the BCCI by the Supreme Court of India due to his ongoing investigations in the betting scam. Immediately after this hearing, the share price of India Cements dropped by 9%. Although financially CSK does not contribute more than 4% to India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ revenue, termination of CSK will definitely impact the company negatively. Chitra Srinivasan and Rupa Gurunath, the Directors of India Cements are N Srinivasanà ¢Ã¢â€š ¬Ã¢â€ž ¢s wife and daughter respectively. Mr. Srinivasan is also an accused in the Jagan Mohan Reddy scam. It was alleged that India Cements invested Rs.140 crore into Jagan Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s businesses in return for the benefits it received from Y.S. Rajasekhara Redd yà ¢Ã¢â€š ¬Ã¢â€ž ¢s government who is the father of Jagan Mohan Reddy. Shareholding Pattern As can be seen from the above table, about one-third of the total shares of the company are owned by foreign institutions. This portrays a very positive picture of the company as it shows FII confidence in the company is high. The Directors hold only about 5,500 shares out of the total shares of the company which is a very small number. The Promoters stake is around 28% which can be taken as a positive indicator for the company. It shows that the promoters believe in the company. Holding by mutual funds normally indicates how favoured a stock is. In the case of India Cements Ltd, about 5% of stocks are held by mutual funds and NBFCs. HUMAN RESOURCE India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ Human Resource philosophy revolves around the concept of making a good organization through good people. Known for its solid focus management, leadership qualities enhancement, team building and enco uragement of workforce to grow along with the organization, it has built a reputed code of conduct with special focus on ethics and corporate governance. It also focusses on training and development in order to ensure its workforce is well-equipped to face any kind of challenges in a competitive environment. It also believes in continuous up gradation of its employeesà ¢Ã¢â€š ¬Ã¢â€ž ¢ skills and knowledge. The team of 3200 employees includes engineers, chartered accountants, cost accountants, MBAs, CSs, IT specialists and HR professionals. Recruitment Recruitment in India Cements is a fair and transparent process which involves adequate opportunities to seek good candidates from outside as well as internally. Tests of competence are incorporated at every step to make the recruitment process an objective one. A committee of recruitment handles this entire process of recruitment from applications screening to shortlisting to interviews to final selection. Performance m anagement The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance management system or PMS provides great opportunities and incentives to employees to ensure retention of good talent in the company and to also ensure they are rightfully rewarded. These include incentives linked to performance, awards for good work, letter of appreciation, promotions, nomination to training programmes both within India and abroad, public appreciation and felicitation. BRAND EQUITY AND IMAGE Owing to various scams in which the MD of India Cements has been involved, the brand image of India Cements has suffered in the recent years. It is the largest cement manufacturing company in South India. The IPL franchisee owned by India Cements, Chennai Super Kings won two IPLs back to back adding to the brand image of the company. However conviction of Gurunath Meiyappan, the son-in law of N Srinivasan in the IPL betting scam of 2013 has brought India Cements into negative light. India Cements had announced in Sept ember 2014, a demerger of CSK into a wholly-owned subsidiary. Mr. Srinivasan wishes to nurture Chennai Super Kings into a billion dollar entity. However Chennai Super Kings might be terminated according to IPL rules. All these factors have affected the image of the company which had appointed MS Dhoni as the Vice President of the company to increase its brand equity. PERFORMANCE OF THE ENTERPRISE The Indian cement industry has an oligopolistic structure. ACC is the market leader and the 5 major players of the industry namely ACC, Grasim, Ultratech, Gujarat Ambuja India Cements together enjoy 65% market share. An analysis of the financial performance of the company can be done using financial ratios for the company and comparing them with industryà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial ratios. As can be seen from the tables below, the debt to equity ratio for the financial year 2013-14 for India Cements was 0.87 as compared to the industry aggregate of 1.02 which indicates India Ceme nts finances its operations lesser by debt than industry. Thus, it has lesser burden of interest payment compared to the trend in the industry. Liquidity Ratios: The current ratio for India Cements has been close to 0.5 since the last three years as against the industryà ¢Ã¢â€š ¬Ã¢â€ž ¢s 1.75. This is because India Cements finances its activities through its assets which reduces interest payment burden. Turnover Ratios: Inventory turnover ratio for India Cements has been pretty high since the last seven years. This shows the company manages its resources well and has had good sales. In contrast, the industry inventory turnover has been lower than Indian Cements. Debtor turnover ratio indicates India Cements has a faster collection period than the industry which indicates a strong liquidity position. Interest Coverage Ratio of India Cements suggests India Cements has been able to meet its interest obligations quite well. Industry trend suggests Interest coverage ratio has been above 2 and the enterprise has been able to maintain its interest payment in line with the industry. Profit before interest and taxes margin (PBIT) has been lower for the enterprise as compared to the industry in 2013-14. This is because of the negative publicity the company received in the IPL betting scam wherein the Chairman Mr. N Srinivasanà ¢Ã¢â€š ¬Ã¢â€ž ¢s son-in-law Gurunath Meiyappan was convicted. Despite various negative publicity that the company has received, it has been able to perform quite well in comparison to the industry. India Cements commands a good market share in the industry and is the largest cement manufacturer in South India. Table 1: India Cements-Financial Ratios Table 2: Indian Cement Industry- Financial Ratios 1 | Page