Effect of publication to renaissance culture essays

Effect of publication to renaissance culture essays Sir Francis Bacon (1561-1626) once said, Knowledge and human power are synonymous. Perhaps most definitive of the span of time from 1450-1600 is the shift of human power, and the most significant aspect of development the expansion of the collective knowledge of the common people. The circulation of this knowledge brought huge cultural impacts and defines what today is embraced in concepts of reality. While the year 1492 is often linked with the birth of the modern world, it was forty years prior when the original dawn began. In the early to late Middle Ages, publication and text circulation was of purpose solely for the institution of the Church. Such publication took place in monasteries across Europe as an act of religious devotion. Creation would often take over a year, and was viewed as an art form in the presentation of spirituality and God, no two works alike. These manuscripts had little influence on the common society in Europe, and rather were unseen in the massive libraries of the monastery to which few had access. Originally, books were far too valuable to expand to the general public, thus there was no way to use these works for scholarship. The work of the monks did not expand beyond the world of the Church. The seclusion of text circulation to the Church aided to maintaining its continual position of power. It was only in the Church that a Bible could be viewed and only through words of the priest that it could be understood. At some point, there was a shift away from religious focus that facilitated itself in the developing universities. A new relationship with books was developing and new demands being created. Books focused on more secular subjects were available for copying, and while tedious and erroneous, this process allowed for a spreading and development of ideas that had not occurred since the days of the great ancient world. A new emphasis in acquiring knowledge outside of religio...

SPIN EVERYTHING

SPIN EVERYTHING I recently wrote a guest post for Carol Tices phenomenal blog called MAKE A LIVING WRITING. My post was entitledHow I Got More Writing Assignments With Multiple Personality Querying. makealivingwriting.com/2012/07/25/multiple-personality-query-letters/ In answering the comments, I realized that as writers, we have to spin everything we do. No, spin is not a bad four-letter word. Per Wikipedia, the public relations version of the word SPIN is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure. That definition might be a bit too defined, however, because spin is basically persuasion to achieve an end. Absolutely everything you write has SPIN in it. Every friggin thing. When you write a blog, you are coaxing people to follow you, maybe buy your work. When you pitch a magazine, you are convincing the editor you have the qualifications to write the feature. When you query an agent or publisher, you are enticing (hopefully not begging) them to acquire your writing. When you leave a comment on a blog, Facebook or Twitter, you are leaving a piece of yourself, hoping someone takes interest and follows you. Never do we write without a purpose, without the effort of grabbing people and drawing them in. i.e., SPIN But this is also a form of showing how your qualifications match the needs of the reader/agent/editor/magazine. Its not begging. Showing someone how much you know, how you achieved that knowledge, and where you are currently appreciated, is no more than matching your needs with theirs. To NOT do so is almost a deception in itself. So get over the queasiness of promoting yourself. Its a moral duty to paint yourself in your best light . . . so the person on the other end can make the best informed decision about you. Its not blatant self-promotion. Its telling the truth. (And SPIN can be a GOOD thing.)

International Marketing Paper Essay Example | Topics and Well Written Essays - 2000 words

International Marketing Paper - Essay Example This assignment aims at understating the varied demographic issues faced by a tube gel manufacturing and distributing organisation while entering the markets of Mexico, Chile, Argentina and Brazil. Thus, in order to cope up with the demographic challenges such as preferences, demands and tastes of the targeted customers, the team members had to undergo vivid researches and evaluate and analyse the scenario persisting within the economies which are likely to create a substantial impact over the penetration strategies adopted by the company. Moreover, the team members had to undertake extensive hard work in order to identify the accurate demand present in these target markets. Brand Equity Brand equity is a concept which is commonly utilised in a marketing organisation in order to describe the value of a particular brand or product. It is described as the additional worth which is endowed to the products and/or services offered (Kotler et al, 2006). Brand value is also referred as bran d equity which helps in identifying the emotions and feelings of a consumer which is widely considered to reflect in his/her buying behaviours. Moreover, brand equity is entirely dependent on both brand identity and brand associations (Wood, n.d). Brand identity is the process which helps in offering a particular direction and connotation to an existing brand. In addition, brand identity is an exclusive set of brand associations that a strategist aims to create or preserve. Thus, brand identity amplifies the status of the brand, which is highly essential to sustain in long run in order to preserve its corporate image. Similarly, brand association is the attributes of a particular brand which are deeply present in the minds of the customers (McLoughlin & Aaker, 2010). Thus, both the above described factors i.e. brand identity and association are responsible in augmenting the brand equity of a particular product/service of an organisation. Brand equity also helps in improving the rela tionship among the customers thereby reducing the switching cost of the buyers by enhancing its reputation (Onkvisit & Shaw, 2008). Hence, it can be avowed that brand equity is a significant intangible facet that helps in enhancing both psychological and fiscal worth of a firm. This means that with the help of renowned brand equity, an organisation can attract more customers which might help to augment the profitability. Relation of Brand identity and Brand equity Source: (Wood, n.d.) Product Standardisation Product standardisation is a technique which is mainly utilised in order to diminish cost and to enhance the quality of a particular product or brand. The method of product standardisation is implemented by varied organisations in order to increase the rate of production thereby streamlining the distribution system as well. Moreover, it also helps in declining the cost of raw materials which emphasises on product branding. Thus, it can be described as a strategy which is utilise d in order to standardise the varied components of the products/services offered