Friday, December 27, 2019

India Cements Ltd - An internal environment analysis - Free Essay Example

Sample details Pages: 6 Words: 1946 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? INDIA CEMENTS LIMITED- AN INTERNAL ENVIRONMENT ANALYSIS EXECUTIVE SUMMARY This report analyses how successfully India Cements has been able to leverage its internal environment in order to maintain its No. 1 position in South India. India Cements enjoys a good fraction of the market share of the Indian cement industry. Don’t waste time! Our writers will create an original "India Cements Ltd An internal environment analysis" essay for you Create order The report begins with a brief introduction of the company and its product offerings. It then briefly describes various forces in the internal environment such as Vision and Mission, Value System, Management Structure and Nature, Human Resource, Brand Equity and finally the Performance of the Enterprise. Using financial ratios, the performance of the enterprise has been analysed in the backdrop of the cement industry. The company has been able to perform well despite being in the news lately for the wrong reasons. Although it suffered some shocks which reflected in its stock prices, the company has still been able to perform decently. The vision and mission and the value system of the company are well in sync with each other thus complementing all the activities the company takes up be it the various CSR projects or ownership of the IPL franchisee Chennai Super Kings. The Shareholding pattern of the company shows a strong holding by foreign investors which indicates that there is good confidence in the market for the company. Its HR practices ensure all employees work towards achieving a common goal of creating sustainable value for the company which is in concurrence with the vision of the company. TABLE OF CONTENTS Serial No. Heading Page No. 1 Introduction 4 About India Cements 4 Product Offerings 4 2 Internal Environment 5 Vision and Mission 5 Value System and CSR 5 3 Management Structure and Nature 6 Board of Directors Composition 6 Shareholding Pattern 7 4 Human Resources 7 Recruitment 8 Performance management 8 5 Brand Equity and Image 8 6 Performance of the Enterprise 9 Liquidity Ratios 9 Turnover Ratios 9 7 References 10 LIST OF ILLUSTRATIONS Serial No. Illustration Page No. 1 Board of Directors, Composition 6 2 Shareholding Pattern 7 3 India Cements, Key Financial Ratios 9 4 Indian Cement Industry Aggregate Financial Ratios 10 INTRODUCTION About India Cements India Cements Limited, founded by S. N. N. Sankaralinga Iyer in 1946, is the 3rd largest cement manufacturing company in India. It is currently headed by N. Srinivasan, Vice chairman and managing director. Mahendra Singh Dhoni, the ODI Captain of the Indian Cricket team was appointed as the Vice President of India Cements in 2013. ICL has close to 7 cement manufacturing plants in Southern India catering to South Indian and Maharashtrian markets. The capacity of these plants is around 9 million tons per annum. ICL markets its products under the brands Sankar Cement, Coramandel CementandRaasi Gold. Product Offerings The 53 grade cements offered by the company find application in RCC works; concrete roads; runways; multi storied buildings and bridges. The company also offers blended cements for marine structure and plastering finishing works. It also offers sulphate resisting port land cement under the Sankar SRC for underground structures and basements, foundations and piles; sewage and water treatment plants; fertilizers, chemicals and sugar factories; petrochemical projects and food processing industries and coastal area construction works. Its offerings also include ready mix concrete for large, medium and small construction projects, such as dams, bridges, dams and industrial structures. India Cements Ltd. also ownsIndian Premier LeaguesChennaifranchise,Chennai Super Kings. The idea behind owning an IPL team was promoting their brand, and to providing the company with a corporate image of its own. Currently, its market capitalisation stands at Rs.3,432 crore. It has also reported a standalone sales of Rs. 1,131 crore. Net Profit for the quarter ended Sep 2014 were Rs 7.5 crore. INTERNAL ENVIRONMENT VISION AND MISSION Vision à ¢Ã¢â€š ¬Ã…“To create value on a sustained basis for all stakeholders of India Cements through lofty standards of transparency, accountability and responsibility, innova tion and leadership in cement manufacture.à ¢Ã¢â€š ¬Ã‚  The Vision of India Cements Ltd. shows that the company seeks to create value sustainably for its stakeholders and also be accountable and transparent in their conduct. Mission à ¢Ã¢â€š ¬Ã…“India Cements will strive to remain a leader in the manufacture of cement and establish itself as a preferred supplier of products and services to its clients and enhance the brand value for all stakeholders. As the organisation grows, as a responsible corporate citizen, India Cements shall be sensitive to the welfare and development needs of the society around it.à ¢Ã¢â€š ¬Ã‚  The Mission of the company is in line with its vision of creating value for all stakeholders but it also lays emphasis on being responsive to the needs of the society. This can been seen as one of the highly practised value in the company which has given rise to a lot of CSR projects. VALUE SYSTEM AND CSRs The underlying value that has been a part of India Cements since its inception is that of giving back to the society. It is involved in various community developing initiatives such as ENLIVE under which various skill training programmes are organised for youth and women of target villages and VANI-Value Addition and Necessary Improvement in schools under which various educational institutes are run by the company in collaboration with the government. Apart from these, initiatives like using alternative fuels and reduction of power consumption to protect the environment from damage are also a part of India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ value system. Thus the company believes in going beyond cement manufacturing and orienting its activities in a sustainable and environment community friendly way. MANAGEMENT STRUCTURE AND NATURE Board of Directors Composition The Vice Chairman M.D. Mr. N Srinivasan is the former President of BCCI and the newly elected ICC Chairman. He is also the owner of the IPL fran chisee Chennai Super Kings. He is being investigated in various scams, one of them being betting on IPL cricket matches, where his son-in-law Gurunath Meiyappan has been accused for passing inside information to bookies and has been jailed. Mr. Srinivasan was ordered to resign from the BCCI by the Supreme Court of India due to his ongoing investigations in the betting scam. Immediately after this hearing, the share price of India Cements dropped by 9%. Although financially CSK does not contribute more than 4% to India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ revenue, termination of CSK will definitely impact the company negatively. Chitra Srinivasan and Rupa Gurunath, the Directors of India Cements are N Srinivasanà ¢Ã¢â€š ¬Ã¢â€ž ¢s wife and daughter respectively. Mr. Srinivasan is also an accused in the Jagan Mohan Reddy scam. It was alleged that India Cements invested Rs.140 crore into Jagan Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s businesses in return for the benefits it received from Y.S. Rajasekhara Redd yà ¢Ã¢â€š ¬Ã¢â€ž ¢s government who is the father of Jagan Mohan Reddy. Shareholding Pattern As can be seen from the above table, about one-third of the total shares of the company are owned by foreign institutions. This portrays a very positive picture of the company as it shows FII confidence in the company is high. The Directors hold only about 5,500 shares out of the total shares of the company which is a very small number. The Promoters stake is around 28% which can be taken as a positive indicator for the company. It shows that the promoters believe in the company. Holding by mutual funds normally indicates how favoured a stock is. In the case of India Cements Ltd, about 5% of stocks are held by mutual funds and NBFCs. HUMAN RESOURCE India Cementsà ¢Ã¢â€š ¬Ã¢â€ž ¢ Human Resource philosophy revolves around the concept of making a good organization through good people. Known for its solid focus management, leadership qualities enhancement, team building and enco uragement of workforce to grow along with the organization, it has built a reputed code of conduct with special focus on ethics and corporate governance. It also focusses on training and development in order to ensure its workforce is well-equipped to face any kind of challenges in a competitive environment. It also believes in continuous up gradation of its employeesà ¢Ã¢â€š ¬Ã¢â€ž ¢ skills and knowledge. The team of 3200 employees includes engineers, chartered accountants, cost accountants, MBAs, CSs, IT specialists and HR professionals. Recruitment Recruitment in India Cements is a fair and transparent process which involves adequate opportunities to seek good candidates from outside as well as internally. Tests of competence are incorporated at every step to make the recruitment process an objective one. A committee of recruitment handles this entire process of recruitment from applications screening to shortlisting to interviews to final selection. Performance m anagement The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance management system or PMS provides great opportunities and incentives to employees to ensure retention of good talent in the company and to also ensure they are rightfully rewarded. These include incentives linked to performance, awards for good work, letter of appreciation, promotions, nomination to training programmes both within India and abroad, public appreciation and felicitation. BRAND EQUITY AND IMAGE Owing to various scams in which the MD of India Cements has been involved, the brand image of India Cements has suffered in the recent years. It is the largest cement manufacturing company in South India. The IPL franchisee owned by India Cements, Chennai Super Kings won two IPLs back to back adding to the brand image of the company. However conviction of Gurunath Meiyappan, the son-in law of N Srinivasan in the IPL betting scam of 2013 has brought India Cements into negative light. India Cements had announced in Sept ember 2014, a demerger of CSK into a wholly-owned subsidiary. Mr. Srinivasan wishes to nurture Chennai Super Kings into a billion dollar entity. However Chennai Super Kings might be terminated according to IPL rules. All these factors have affected the image of the company which had appointed MS Dhoni as the Vice President of the company to increase its brand equity. PERFORMANCE OF THE ENTERPRISE The Indian cement industry has an oligopolistic structure. ACC is the market leader and the 5 major players of the industry namely ACC, Grasim, Ultratech, Gujarat Ambuja India Cements together enjoy 65% market share. An analysis of the financial performance of the company can be done using financial ratios for the company and comparing them with industryà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial ratios. As can be seen from the tables below, the debt to equity ratio for the financial year 2013-14 for India Cements was 0.87 as compared to the industry aggregate of 1.02 which indicates India Ceme nts finances its operations lesser by debt than industry. Thus, it has lesser burden of interest payment compared to the trend in the industry. Liquidity Ratios: The current ratio for India Cements has been close to 0.5 since the last three years as against the industryà ¢Ã¢â€š ¬Ã¢â€ž ¢s 1.75. This is because India Cements finances its activities through its assets which reduces interest payment burden. Turnover Ratios: Inventory turnover ratio for India Cements has been pretty high since the last seven years. This shows the company manages its resources well and has had good sales. In contrast, the industry inventory turnover has been lower than Indian Cements. Debtor turnover ratio indicates India Cements has a faster collection period than the industry which indicates a strong liquidity position. Interest Coverage Ratio of India Cements suggests India Cements has been able to meet its interest obligations quite well. Industry trend suggests Interest coverage ratio has been above 2 and the enterprise has been able to maintain its interest payment in line with the industry. Profit before interest and taxes margin (PBIT) has been lower for the enterprise as compared to the industry in 2013-14. This is because of the negative publicity the company received in the IPL betting scam wherein the Chairman Mr. N Srinivasanà ¢Ã¢â€š ¬Ã¢â€ž ¢s son-in-law Gurunath Meiyappan was convicted. Despite various negative publicity that the company has received, it has been able to perform quite well in comparison to the industry. India Cements commands a good market share in the industry and is the largest cement manufacturer in South India. Table 1: India Cements-Financial Ratios Table 2: Indian Cement Industry- Financial Ratios 1 | Page

Wednesday, December 18, 2019

A Report That Analysis Integrated Practices - 1299 Words

The increased level of competition in the market also increasing the demand of the quality and quantity of the company’s product. The incorporation of management theories along with the principles of integrated practices gives better results when it comes to firm productivity as well as performance. It is the duty of the human resource department that they hire the most skilled people in the industry who can bring the company in the competition. The process of strengthening the good and understanding relationship between the employer and their members of staff is the main goal of any company. Management theories are known for their ability to achieve all these while at the same time ensuring that firms remain in competition. The progress†¦show more content†¦And it produces revenue of more than $600. Other than that, it employs 2000 scientists and technicians. The company produces over 210 generic drugs in 4000 dosages and fill over 89 million prescriptions a year. It s products can be found in every healthcare centers or pharmacies in Canada. It distributes drugs for number of diseases that include cancer, high cholesterol, infections, diabetes and bold pressure. People choose this company as their favorite choice because it is 45% more cheaper than any other drug company. (1cite The company export its drugs to 115 different countries around the world. This increase the sale of the company. It also manufactures fine chemicals, non-prescription, and disposable plastic for medical use. Research includes the development of both generic and innovative drugs. The huge spending on research that is over $115 million that makes it on top 20 companies in Canada. Apotex has spent over 36 years in the market. It has strong relationship with agencies that helps to develop strategies in the market. Apotex get success not only with its broad product portfolio but also by accepting the challenges of developing APIs and formulations, and patent challenges. This company has a wealth of resources that allow it to enjoy the most effective form of supply management. The monetary resource is used to produce and the enhance the good quality of the drugs. Apotex has population from different cultures which offersShow MoreRelatedEvaluating The Quality Improvement Initiative And Fin ancial Implications904 Words   |  4 Pagesquality improvement issue for ongoing monitoring. Also, there will be an explanation of how the organization can create an integrated view of performance that links finance and quality. Methods for Evaluating To improve the quality, safety, efficiency, and effectiveness of patient care, applying research and evidence-based practice is necessary. 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Tuesday, December 10, 2019

Research in Motion Maker of the Blackberry almost Obsolete free essay sample

Research in Motion (RIM), maker of the Blackberry, went from being the new of the tech industry for its innovative phones to a company that is almost obsolete. I decided to used this as an example for this weeks discussion since the company is a Canadian company and the head office is only located an hour away from where I live. The company started in a small town of Waterloo, Canada about an hour away from the city of Toronto. Its founder, Mike Lizards, graduated with a technical degree from the local University of Waterloo, which today is the top computer science university in all of Canada. He started the company 20 years ago. During the start up period, he brought in another Canadian, Jim Bilabials to help him run the business side of the operation. Many of you would remember the status symbols proudly carried by world leaders, executives and celebrities. Sad to say, Research in Motion has lost a significant amount of market share and the stock price has also plummeted. In fact, there have been rumors that the company is seeking buyers. What happened? Based on the concepts presented in this weeks reading, the primary cause for RIMs downfall was system failure. Whether you are still a BlackBerry loyalist or have moved on to something else, I hope we can all learn meeting from this painful failure. Concepts for this weeks reading I RIMs system failure I By the time a problem becomes apparent it may be unnecessarily difficult to solve. (Meadows, 2008, p. 3) I BlackBerry went from being the phone everyone loved and wanted to the phone everyone loved to hate. When the BlackBerry became more sophisticated, there is also the infuriating hour glass icon which popped up too often. Users got into the habit of popping off the battery and restoring their crashing BlackBerry to life. This restarting process seems to take an eternity. They also ignore the phone until it was too late. They ignored the competitors and took a wait and see approach. By this time, it was difficult for RIM to fix the problem or catch up to its competitors. I A diverse system with multiple pathways and redundancies is more stable and less vulnerable to external shock than a uniform system with little diversity (Meadows, 2008, p. P. 3-4) | The BlackBerry is predominantly a device for the office for North America. The company failed to actively win consumers overseas or to non business consumers. There were no China business strategies. In contrast, 10% of Apples revenue came from mainland China and is expected to grow. Ignoring emerging markets was a failure on RIMs business strategy. In addition, the company only really had one very successful product which was the BlackBerry phone. The tablet was a flop and failed miserably. A company cant survive on one product. I Doing something that has always worked and suddenly discovered that currently action/strategy no longer works. (Meadows, 2008, p. 5) | Mike Lizards and Jim Bilabials were very experienced running a start- up with the mentality the we are in this together. However, when the company grew to 20,000 employees, the strategy must also change since the system is now much more complex to manage. Two areas that did not change were empowering decision making and increasing start accountability But tee organizations encourage growth of their people in this manner which results in vast untapped resources so people will lose their commitment and the sense of mission with little of their energy and almost none of their spirit (Sense, 2006, P. 7) I The closed culture where what Mike and Jim thinks matters resulted in little innovation since the invention of the BlackBerry. Larry Console, the SCOFF from 2001 to 2009 brought in new operational staff members before his retirement but never fully empowered them to do their Jobs. After the SCOFF left, Lizards started holding regular meetings with senior operations staff who previously reported to Console. Lizards set overly aggressive deadlines, announced launched dates publicly but the company was not able the meet them. No one had the breadth of experience to challenge or disagree with Lizards. Internal deadlines werent taken seriously and gaining consensus was difficult. As a result, innovation was at a snail pace. They also failed to develop strong leaders that can bring a refreshing perspective to the company or product. I Great organizations are fleeing, enjoying their moment in the sun, then passing Tuttle back to the ranks of the mediocre. (Sense, 2006, p. 11) | RIM is a perfect example of a company which experienced great success. It was a global powerhouse that delivered mobile e-mail to the masses and sparking a revolution in mobile communication. However, by the late 2009, it was clear that the phone and Android had redefined the semaphore arena and RIM needed to adapt. The company had to target consumers more aggressively, not Just business customers. The company needed to have more applications; it needed to be less about communication but more about consuming media. Unfortunately, it is a little too late for RIM and it will to able to maintain even its mediocre status (that is my personal opinion! ). Their refusal to look at Apple and Android as competition is likely the one biggest mistake they made. I Todays problems come from yesterdays solutions (Sense, 2006, p. 59) | Those who owned or still have a BlackBerry can vouch the usefulness of the device. BlackBerry 7 operating system did bring huge improvements to the web browser but as website design became more complex, it also became inadequate in recent years. I If the leaders at RIM look back at some of the system issues mentioned above and acted on them, the company may be in a better position today. Current business environment is intense, complex and very competitive. Any company along with its subsystems working in isolation will not survive and sustain themselves in this complex world. Reference Meadows, D. H. (2008). Thinking in systems: A primer. White River Junction, VT: Chelsea Green. Sense, P. M. (2006). The fifth discipline: The art ; practice of the learning organization. New York, NY: Doubleday. Marlene, I continue to be amazed at the extent of your contributions and effort. Your application to Blackberry might be one of the better assessments (from an outsider) that I have seen and I have indeed studied them a great deal. You noted Meadows on the issue of timing with respect to problems revealing themselves. A question for us all is how to we avoid getting to that place at all. Fantastic work. Your replies were well done. I think about and use Apple a great deal today in addressing systems issues in my undergraduate classes. It is a g one because almost all to them nave smartness on their desk. Great effort Marlene. Dry B Discussion 2: Shared Reflection: Breaking Free from Organizational Constraints After 1 58 years in business as a major New York investment bank, Lehman Brothers collapsed in 2008. Investors had lost confidence after the company revealed enormous losses in its mortgage banking unit. Attempts to rescue the company failed, and it filed for bankruptcy. The economy was already distressed, but Linemans failure helped trigger the steep and prolonged decline that has been called the Great Recession (Davidson, 2012). How did poor results in one unit, mortgage banking, bring down a major, diversified bank? How did the collapse of one bank bring down the global economy? Linemans misfortune illustrates the interconnectedness of banking, which is a system, as well as how failures in the banking system can spread through a larger system, the economy. As Meadows states in Thinking in Systems, a system is more than the sum of its parts (2008, p. 12).

Tuesday, December 3, 2019

Knowledge Management at Abu Dhabi Airport

In order to gather information about clients, Abu Dhabi passport control officers require passports. There are a number of conditions for checking documents during Passport control procedures, which are represented on the company’s website. The Travel Information Manual can be viewed for clients to know which information is necessary for receiving access to the flight (Passport Control, 2012).Advertising We will write a custom essay sample on Knowledge Management at Abu Dhabi Airport specifically for you for only $16.05 $11/page Learn More Apart from manual checking, the Abu Dhabi Airport introduce eGates, an electronic equipment which allows the passengers to apply their eGate cards and go through passport control with no need to wait for your passport checked manually. (Passport Control, 2012). The electronic gates are especially convenient for people with restricted physical abilities for whom standing in a queue is a challenge. Information sto rage is indispensible to the quality of knowledge share and exchange. The knowledge management value chain, therefore, will be associated with security issues as well (Security Regulations, 2012). In this respect, the Abu Dhabi International Airport seeks to establish efficient client’s database where all information is stored about passengers. Proper management and classification of information will ensure security of aviation, as well as will improve the quality of airline services. In addition, the quality of data processing also depends on the techniques used for storing digital information. The Abu Dhabi International Airport seeks to make information sharing and exchange convenient for their clients. Therefore, the company has chosen a multi-dimensional approach to information distribution among its employees and clients. Employing advanced and innovative technologies simplifies the access to all possible flights. The clients can be informed about schedule by means of t elephone calls, communication, and advertising (Flight Information, 2012). Information about flights and possible delays are also available online. More importantly, passengers can book tickets online or by telephone, which is much convenient than standing in queues. In addition, the airport facility has an advanced navigation system by means of which the passengers can quickly find their terminal and define which flight they should take (Flight Information, 2012). Although the company’s network of information storage and management is extensive, the employees can face significant difficulties in accessing data due to its different character.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to be able to use information obtained from the client, employees should have a good command of information systems and computer software. Otherwise, lack of experience and skills can sign ificantly restrict access to information and, as a result, data processing will be a significant problem. The development of new approaches to knowledge management influences greatly the introduction of new products and services at the Abu Dhabi International Airport. However, rich technological base does not prevent the company from promoting new business practices. At the current moment, the company is working on the building of Midfield Terminal Complex, as well as on the expansion of the Airport facilities. All these novelties are vital for diversification for the country’s economy, as well as advancement of other related industries (Midfield Terminal Complex, 2012). Within these perspectives, the construction outcomes will be associated with the speed and quality of information exchange and knowledge management. To ensure adequate knowledge acquisition, the company’s executives work on developing the high-tech design that can meet the needs and requirements of the technologically savvy clients (Midfield Terminal Complex, 2012). Finally, integrating innovative knowledge management devices contributes to improvement of function and performance of terminals. Adequate distribution of flight information can also simplify the check-in procedure. References Flight Information. (2012). Abu Dhabi International Airport. Web. Midfield Terminal Complex. (2012). Abu Dhabi International Airport. Web.Advertising We will write a custom essay sample on Knowledge Management at Abu Dhabi Airport specifically for you for only $16.05 $11/page Learn More Passport Control.  (2012). Abu Dhabi International Airport. Web. Security Regulations. (2012). Abu Dhabi International Airport. Web. This essay on Knowledge Management at Abu Dhabi Airport was written and submitted by user Harmony W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

Effect of publication to renaissance culture essays

Effect of publication to renaissance culture essays Sir Francis Bacon (1561-1626) once said, Knowledge and human power are synonymous. Perhaps most definitive of the span of time from 1450-1600 is the shift of human power, and the most significant aspect of development the expansion of the collective knowledge of the common people. The circulation of this knowledge brought huge cultural impacts and defines what today is embraced in concepts of reality. While the year 1492 is often linked with the birth of the modern world, it was forty years prior when the original dawn began. In the early to late Middle Ages, publication and text circulation was of purpose solely for the institution of the Church. Such publication took place in monasteries across Europe as an act of religious devotion. Creation would often take over a year, and was viewed as an art form in the presentation of spirituality and God, no two works alike. These manuscripts had little influence on the common society in Europe, and rather were unseen in the massive libraries of the monastery to which few had access. Originally, books were far too valuable to expand to the general public, thus there was no way to use these works for scholarship. The work of the monks did not expand beyond the world of the Church. The seclusion of text circulation to the Church aided to maintaining its continual position of power. It was only in the Church that a Bible could be viewed and only through words of the priest that it could be understood. At some point, there was a shift away from religious focus that facilitated itself in the developing universities. A new relationship with books was developing and new demands being created. Books focused on more secular subjects were available for copying, and while tedious and erroneous, this process allowed for a spreading and development of ideas that had not occurred since the days of the great ancient world. A new emphasis in acquiring knowledge outside of religio...

Saturday, November 23, 2019

SPIN EVERYTHING

SPIN EVERYTHING I recently wrote a guest post for Carol Tices phenomenal blog called MAKE A LIVING WRITING. My post was entitledHow I Got More Writing Assignments With Multiple Personality Querying. makealivingwriting.com/2012/07/25/multiple-personality-query-letters/ In answering the comments, I realized that as writers, we have to spin everything we do. No, spin is not a bad four-letter word. Per Wikipedia, the public relations version of the word SPIN is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure. That definition might be a bit too defined, however, because spin is basically persuasion to achieve an end. Absolutely everything you write has SPIN in it. Every friggin thing. When you write a blog, you are coaxing people to follow you, maybe buy your work. When you pitch a magazine, you are convincing the editor you have the qualifications to write the feature. When you query an agent or publisher, you are enticing (hopefully not begging) them to acquire your writing. When you leave a comment on a blog, Facebook or Twitter, you are leaving a piece of yourself, hoping someone takes interest and follows you. Never do we write without a purpose, without the effort of grabbing people and drawing them in. i.e., SPIN But this is also a form of showing how your qualifications match the needs of the reader/agent/editor/magazine. Its not begging. Showing someone how much you know, how you achieved that knowledge, and where you are currently appreciated, is no more than matching your needs with theirs. To NOT do so is almost a deception in itself. So get over the queasiness of promoting yourself. Its a moral duty to paint yourself in your best light . . . so the person on the other end can make the best informed decision about you. Its not blatant self-promotion. Its telling the truth. (And SPIN can be a GOOD thing.)

Thursday, November 21, 2019

International Marketing Paper Essay Example | Topics and Well Written Essays - 2000 words

International Marketing Paper - Essay Example This assignment aims at understating the varied demographic issues faced by a tube gel manufacturing and distributing organisation while entering the markets of Mexico, Chile, Argentina and Brazil. Thus, in order to cope up with the demographic challenges such as preferences, demands and tastes of the targeted customers, the team members had to undergo vivid researches and evaluate and analyse the scenario persisting within the economies which are likely to create a substantial impact over the penetration strategies adopted by the company. Moreover, the team members had to undertake extensive hard work in order to identify the accurate demand present in these target markets. Brand Equity Brand equity is a concept which is commonly utilised in a marketing organisation in order to describe the value of a particular brand or product. It is described as the additional worth which is endowed to the products and/or services offered (Kotler et al, 2006). Brand value is also referred as bran d equity which helps in identifying the emotions and feelings of a consumer which is widely considered to reflect in his/her buying behaviours. Moreover, brand equity is entirely dependent on both brand identity and brand associations (Wood, n.d). Brand identity is the process which helps in offering a particular direction and connotation to an existing brand. In addition, brand identity is an exclusive set of brand associations that a strategist aims to create or preserve. Thus, brand identity amplifies the status of the brand, which is highly essential to sustain in long run in order to preserve its corporate image. Similarly, brand association is the attributes of a particular brand which are deeply present in the minds of the customers (McLoughlin & Aaker, 2010). Thus, both the above described factors i.e. brand identity and association are responsible in augmenting the brand equity of a particular product/service of an organisation. Brand equity also helps in improving the rela tionship among the customers thereby reducing the switching cost of the buyers by enhancing its reputation (Onkvisit & Shaw, 2008). Hence, it can be avowed that brand equity is a significant intangible facet that helps in enhancing both psychological and fiscal worth of a firm. This means that with the help of renowned brand equity, an organisation can attract more customers which might help to augment the profitability. Relation of Brand identity and Brand equity Source: (Wood, n.d.) Product Standardisation Product standardisation is a technique which is mainly utilised in order to diminish cost and to enhance the quality of a particular product or brand. The method of product standardisation is implemented by varied organisations in order to increase the rate of production thereby streamlining the distribution system as well. Moreover, it also helps in declining the cost of raw materials which emphasises on product branding. Thus, it can be described as a strategy which is utilise d in order to standardise the varied components of the products/services offered